“Pain and purpose are two sides of the same thing. A person struggling with depression is very likely a person yearning to feel fully. A socially anxious person is very likely a person yearning to connect with others. You hurt where you care, and you care where you hurt.” ~Steven Hayes
Who We Are
New Beginnings Behavior Services (NBBS), LLC is a private practice based in the Henderson and Las Vegas area. NBBS provides school consultation, professional development training, and private parent coaching to promote skill-building and lasting behavior change.
mission
The NBBS mission is to empower caregivers and educators to utilize evidence-based procedures to create socially significant behavior change in children and adolescents.
values
- Positive Intent: Approach life with a positive mindset and believe in the potential for growth and change.
- Ethical: Adheres to ethical principles and practices in all aspects services.
- Honest: Value honesty and transparency at all times.
- Collaborative: Believe in working together with families, educators, and youth to achieve the best outcomes.
- Fun: Incorporate fun, engaging activities, and play to make the learning process enjoyable for everyone involved.
how we do it
School consultation, Professional Development, and Private Parent Coaching Services are backed by scientific research. The NBBS Four main frameworks:
ABA
Applied Behavior Analysis (ABA): ABA helps us understand how we learn and how behavior can be changed. It explains how we develop new behaviors, decrease unwanted behaviors, and how our environment influences our behavior.
ACT
Acceptance and Commitment Training or Therapy (ACT): ACT combines elements of ABA and psychology, with a focus on mindfulness and diffusion. It has been shown to help individuals overcome depression, reduce anxiety, and transform thinking patterns.
NDBI
Naturalistic Developmental Behavior Intervention (NDBI): NDBI is a play-based approach that focuses on working with parents on how to teach their toddlers and children new skills through play.
PBS
Positive Behavior Support (PBS): PBS prioritizes values-based outcomes with an individual's preferences in natural everyday settings to increase quality of life and decrease problem behavior.
meet the owner

Owner/Parent Coach/Master Trainer
Cierra Walling, M.Ed., BCBA®, LBA
Meet Cierra Walling, M.Ed., BCBA®, LBA, the Founder of New Beginnings Behavior Services (NBBS). With a deep commitment to supporting parents and empowering families, Cierra is dedicated to providing comprehensive guidance and support in raising children. Her mission is to foster personal growth, build on strengths, and create lasting positive behavior change.
With over 15 years of experience in the behavioral health field, she has developed an expertise in social and emotional education.
As a Board Certified Behavior Analyst (BCBA®) Cierra possesses in-depth knowledge and experience in behavior analysis. Her specialization lies in reshaping behaviors, teaching new skills, and reducing unwanted behaviors to improve the lives of individuals and their families.
Cierra holds a Bachelor of Science degree in Family and Human Development from Arizona State University and a Masters of Education in Education Foundation from Northern Arizona University.
When she’s not assisting parents, Cierra indulges in her love for jazz music, enjoys traveling, savoring delectable chocolate, conquering the slopes on a snowboard, and embarking on adventurous journeys to national parks.
